Beware of these Diet Ads

• "Lose 30 Pounds in Just 30 Days." As a rule, the faster you lose weight, the more likely you are to gain it back. Also, fast weight loss could harm your health. Unless your doctor advises it, don’t look for programs that promise quick weight loss.

• "Lose All the Weight You Can For Just $39.99." Some weight loss programs have hidden costs. For example, some don’t advertise the fact that you must buy their prepackaged meals that cost more than the program fees. Before you sign up for any weight loss program, ask for all the costs. Get them in writing.

• "Lose Weight While You Sleep." Claims for diet products and programs that promise weight loss without effort are phony.

• "Lose Weight And Keep It Off For Good." Be suspicious about products promising long-term or permanent weight loss. To lose weight and keep it off, you must change how you eat and how much you exercise.

• "John Doe Lost 84 Pounds in Six Weeks." Don’t be misled by someone else’s weight loss claims. Even if the claims are true, someone else’s success may have little relation to your own chances of success.

• "Scientific Breakthrough...Medical Miracle." There are no miracle weight loss products. To lose weight, you have to reduce your intake of calories and increase your physical activity. Be skeptical about exaggerated claims.